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Photo : Matt Morris



A wine promotional agency established in Quebec in 1997, Le Maître de Chai represents more than 200 wineries, serving both the Quebec and Ontario markets since 2015.


Over the past two decades, we have put together an enviable portfolio of world-class wineries and winemakers who are considered the elite in their respective regions.


To our clients, be it individual wine lovers or restaurants, we are proud to offer truly exceptional wines. To the wineries we represent, we take equal pride in our ability to communicate their stories. Wether these wine are sold on private ordering, directly through the LCBO stores, or both, we will find the ideal route to bring these wines to market.


To excel in this business, one must have, before anything else, a passion for not only wine, but also the people who are behind every bottle. It’s these enduring personal relationships we cultivate with our winemakers, restaurateurs and individual clients that is the ultimate reward.– Francis Martin, owner of Le Maitre de Chai


Our story began at the end of the 1980’s, when Gilles Martin and Josée Levert, founders of Le Maitre de Chai, travelled all over France searching for wines to stock their personal cellar. Along the way, they discovered not only great wines, but met truly memorable winemakers. Wether or not they realized it at the time, they were laying the foundation of not only a wine agency, but a philosophy of how to run a wine agency. We operate on the same principle today- that wine is ultimately about people.


Among the pioneers of selling wines on private import in Quebec, Gilles and Josée carefully expanded their portfolio by knocking on the doors of the world’s most respected wineries, adding one new client at a time. This passion for wine and desire to represent only the best was passed on their son Francis, who has been running Le Maitre de Chai since 2010.
Le Maitre de Chai is one of the most respected wine agencies in Quebec, and now we have set up shop in Ontario. But as we have grown over the years, we have never wavered from our founding principle : to seek out authentic and exceptional wines at all price levels and to transmit the passion and stories of those who make them.


Domaine Yves Cuilleron

Rhône, France

Yves Cuilleron is a great wine producer. Yves Cuilleron’s syrahs create a solid first impression with their potent fruitiness and entrance with their fleshy follow-through. The whites are often opulent, but also have a certain finesse. All of Cuilleron’s wines are vins de plaisirs that also manage to be deeply serious.


Domaine Pascal et Nicolas Reverdy

Loire, France

Nicolas Reverdy tragically passed away in 2009. His gifted wife Sophie took over management of the cellar, with support from Nicolas’ brother Pascal, who oversees work on the vines. Le Maître de Chai has overseen the private importation of Domaine Reverdy’s Sancerres for the past 15 years.

Domaine Yannick Amirault

Loire, France

Yannick Amirault, now assisted by his son Benoit, is one of the great leaders in the appellations of Bourgueil and St-Nicolas de Bourgueil. For the most part, Loire wines are white wines, except in the triangular heartland formed by Chinon, Bourgueil and Saumur-Champigny. In these three towns, Maître de Chai is allied with trio of legends: Yannick Amirault in Bourgueil and Saint Nicolas de Bourgueil, Philippe Allliet in Chinon, and Jean-Pierre Chevalier in Saumur-Champigny. Despite hardly knowing each other personally, they all admire the others’ wines, which share a commonality of being inspired more by Bordeaux than the Loire. In other words, their wines emphasize structure and elevage. All three are in constant reflection and all three produce generous wines. Trust them.


Vinos Valtuille

Galicia, Spain


Nada Fiorenzo

Piedmont, Italy