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Photo : Matt Morris



A wine promotional agency established in Quebec in 1997, Le Maître de Chai represents more than 200 wineries, serving both the Quebec and Ontario markets since 2015.


Over the past two decades, we have put together an enviable portfolio of world-class wineries and winemakers who are considered the elite in their respective regions.


To our clients, be it individual wine lovers or restaurants, we are proud to offer truly exceptional wines. To the wineries we represent, we take equal pride in our ability to communicate their stories. Wether these wine are sold on private ordering, directly through the LCBO stores, or both, we will find the ideal route to bring these wines to market.


To excel in this business, one must have, before anything else, a passion for not only wine, but also the people who are behind every bottle. It’s these enduring personal relationships we cultivate with our winemakers, restaurateurs and individual clients that is the ultimate reward.– Francis Martin, owner of Le Maitre de Chai


Our story began at the end of the 1980’s, when Gilles Martin and Josée Levert, founders of Le Maitre de Chai, travelled all over France searching for wines to stock their personal cellar. Along the way, they discovered not only great wines, but met truly memorable winemakers. Wether or not they realized it at the time, they were laying the foundation of not only a wine agency, but a philosophy of how to run a wine agency. We operate on the same principle today- that wine is ultimately about people.


Among the pioneers of selling wines on private import in Quebec, Gilles and Josée carefully expanded their portfolio by knocking on the doors of the world’s most respected wineries, adding one new client at a time. This passion for wine and desire to represent only the best was passed on their son Francis, who has been running Le Maitre de Chai since 2010.
Le Maitre de Chai is one of the most respected wine agencies in Quebec, and now we have set up shop in Ontario. But as we have grown over the years, we have never wavered from our founding principle : to seek out authentic and exceptional wines at all price levels and to transmit the passion and stories of those who make them.


Domaine des Entrefaux

Rhône, France

One can’t help but notice something paradoxical about Domaine des Entrefaux: they’re practically invisible in French wine guides, yet their wines can be found on many of the most important tables in France!

Their wines, already delightful syrahs, have become simply irresistible in recent vintages.

Domaine La Monardière

Rhône, France

Wines from the commune of Vacqueyras were labeled simply as Côtes-du-Rhône-Villages until 1990, the year they were elevated to the ranks of AOC. Much has changed since then for this appellation alongside its sibling, Gigondas. The requirements have tightened, notably a mandatory lowering of yields for reds to a maximum of 35 hl/ha. Christian Vache took the bull by the horns and catapulted his domaine to the top of Vacqueyras. He made a return to working the soil, refurbished the chai to isolate two separate cellars (one strictly for barriques), and now produces three red cuvées that offer a crescendoing expression of the Vacqueyras terroir.

Christian’s mischievous son Damien has been helming the domaine for a few years now, and his tenure has witnessed the domaine’s conversion to organic cultivation.


Domaine d’E Croce – Yves Leccia

Corse, France


Domaine Pierre Morey

Burgundy - Côte de Beaune, France

Pierre Morey is an illustrious name in Burgundy as he was in a métayage agreement with Domaine des Comtes Lafon until the late 1980s.

When their partnership came to an end, he started a négociant firm named after his father and mother: Morey-Blanc. He was also the régisseur of the equally famous Domaine Leflaive from 1988 to 2008. While there, he ran his own domain and his négoce business alongside supervising things at Domaine Leflaive. Today, Pierre Morey works alongside his daughter Anne.
An early authority on biodynamic grape growing, he converted his own domaine to organic farming in 1993, and has been practicing biodynamics since 1998.


San Giusto a Rentennano

Tuscany, Italy