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Photo : Matt Morris



A wine promotional agency established in Quebec in 1997, Le Maître de Chai represents more than 200 wineries, serving both the Quebec and Ontario markets since 2015.


Over the past two decades, we have put together an enviable portfolio of world-class wineries and winemakers who are considered the elite in their respective regions.


To our clients, be it individual wine lovers or restaurants, we are proud to offer truly exceptional wines. To the wineries we represent, we take equal pride in our ability to communicate their stories. Wether these wine are sold on private ordering, directly through the LCBO stores, or both, we will find the ideal route to bring these wines to market.


To excel in this business, one must have, before anything else, a passion for not only wine, but also the people who are behind every bottle. It’s these enduring personal relationships we cultivate with our winemakers, restaurateurs and individual clients that is the ultimate reward.– Francis Martin, owner of Le Maitre de Chai


Our story began at the end of the 1980’s, when Gilles Martin and Josée Levert, founders of Le Maitre de Chai, traveled all over France searching for wines to stock their personal cellar. Along the way, they discovered not only great wines, but met truly memorable winemakers. Wether or not they realized it at the time, they were laying the foundation of not only a wine agency, but a philosophy of how to run a wine agency. We operate on the same principle today- that wine is ultimately about people.


Among the pioneers of selling wines on private import in Quebec, Gilles and Josée carefully expanded their portfolio by knocking on the doors of the world’s most respected wineries, adding one new client at a time. This passion for wine and desire to represent only the best was passed on their son Francis, who has been running Le Maitre de Chai since 2010.
Le Maitre de Chai is one of the most respected wine agencies in Quebec, and now we have set up shop in Ontario. But as we have grown over the years, we have never wavered from our founding principle: to seek out authentic and exceptional wines at all price levels and to transmit the passion and stories of those who make them.


Yannick Amirault

Loire, France

Yannick established his domaine in 1977 with a plot of 3.9 hectares of vines in St-Nicolas-de-Bourgueil. Today, Yannick's son Benoit, who is the 4th generation to continue the family's legacy of viticulture and winemaking, has joined his father at the domaine. The estate spans 20 hectares with parcels in Bourgueil and neighbouring St-Nicolas-de-Bourgueil including in some of the top lieux-dits in the appellations, such as Le Grand Clos and Les Malgagnes in Bourgueil and St-Nicolas-de-Bourgueil, respectively. Their vineyards are farmed organically, and in the cellar, their minimalist approach produces expressions of Cabernet Franc that are deeply soulful and true to place.


Michel Gros

Burgundy - Côte de Nuits, France

The fragmented nature of French inheritance laws is the reason that there exists today three domaines named Gros in Vosne-Romanée. Michel Gros was fortunate to inherit the famed monopole premier cru Clos des Réas, which yields wines of supreme finesse. Michel Gros may not be in all the top French guides, but the renowned critic Clives Coates, in his book The Wines of Burgundy, lists Michel Gros among the handful of rare three-star producers. Gros produces ample, well-textured wines, whose physiques are more sculptural than imposing.



Burgundy - Côte de Nuits, France

At Le Maître de Chai, we look for vignerons who show both exceptional talent as well as the quality vineyards, especially when it comes to Burgundy. Christian Amiot has both: the skills and know-how of a talented winemaker, as well as vineyards spread over crus renowned for yielding wines of an unparalleled quality. Their premiers crus in Chambolle-Musigny Les Amoureuses and Derrière la Grange are truly exceptional. he also farms other premiers cru in Chambolles as well as the grand cru Clos de la Roche—which needs no introduction.


Domaine de Fa

Beaujolais, France

The esteemed Graillot family of Crozes-Hermitage needs no introduction, so when an opportunity arose for brothers Antoine and Maxime to invest in some vineyards in the Crus of Beaujolais, they jumped at the chance. Domaine de Fa - Fa being short for the lieu-dit Faye where the domaine is located - biodynamically farms key parcels in the crus of St-Amour and Fleurie, and the brothers launched with their first vintage in 2014. Working minimally in the cellar, the wines which have that Graillot signature, dense and structured but without sacrificing immediate accessibility.


Ingrid Groiss

Niederösterreich, Austria

A native of the Wienveritel, Ingrid Groiss returned to her home town of Breitenwaida in northeastern Austria to pursue the path of the vine. In keeping with her family’s long tradition of winemaking, she farms her 18 hectares of vines organically, in tune with nature, and takes a minimal approach in the cellar. The Wienvertiel is Austria’s oldest and largest winemaking region. The predominant soil throughout the region is löss, a wind-blown soil that is derived from sediments from the Alps and settled in the region about 2.5 million years ago. Among the wines that Ingrid is most passionate about is the long Austrian tradition of the field blend, or Gemischter Satz. Ingrid crafts her field blend from 17 native grape varieties from a parcel of vines planted by her grandmother.