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Photo : Matt Morris



A wine promotional agency established in Quebec in 1997, Le Maître de Chai represents more than 200 wineries, serving both the Quebec and Ontario markets since 2015.


Over the past two decades, we have put together an enviable portfolio of world-class wineries and winemakers who are considered the elite in their respective regions.


To our clients, be it individual wine lovers or restaurants, we are proud to offer truly exceptional wines. To the wineries we represent, we take equal pride in our ability to communicate their stories. Wether these wine are sold on private ordering, directly through the LCBO stores, or both, we will find the ideal route to bring these wines to market.


To excel in this business, one must have, before anything else, a passion for not only wine, but also the people who are behind every bottle. It’s these enduring personal relationships we cultivate with our winemakers, restaurateurs and individual clients that is the ultimate reward.– Francis Martin, owner of Le Maitre de Chai


Our story began at the end of the 1980’s, when Gilles Martin and Josée Levert, founders of Le Maitre de Chai, traveled all over France searching for wines to stock their personal cellar. Along the way, they discovered not only great wines, but met truly memorable winemakers. Wether or not they realized it at the time, they were laying the foundation of not only a wine agency, but a philosophy of how to run a wine agency. We operate on the same principle today- that wine is ultimately about people.


Among the pioneers of selling wines on private import in Quebec, Gilles and Josée carefully expanded their portfolio by knocking on the doors of the world’s most respected wineries, adding one new client at a time. This passion for wine and desire to represent only the best was passed on their son Francis, who has been running Le Maitre de Chai since 2010.
Le Maitre de Chai is one of the most respected wine agencies in Quebec, and now we have set up shop in Ontario. But as we have grown over the years, we have never wavered from our founding principle: to seek out authentic and exceptional wines at all price levels and to transmit the passion and stories of those who make them.


New to our portfolio

Champagne Laherte Frères

Champagne, France

In 1889, Jean-Baptist Laherte established the estate in the village of Chavot in the Coteaux Sud d’Epernay, a small sub-region in between the Côtes des Blancs and the Vallée de la Marne. In 2005, the 7th generation in the family, Aurélien, took over to lead the domaine. A devoted practitioner of organic and biodynamic viticulture, Aurélien strives to produce a lineup of blended and single-vineyard Champagnes that deeply expresses the identities of his unique terroirs. The estate’s 11 hectares of vineyards are divided into 75 plots, each of which is vinified separately, with the final goal with assemblage to create a “terroir Champagne” in the truest sense of the word.



Loire, France

Based in the village of Crézancy in the Sancerre AOP, Jacques and Geneviève Guillerault set up the original domaine in 1971. Their son, Gilles, took over at the domaine in 1995, and Gilles was later joined by his brother-in-law Sébastien Fargette in 2001, to form a partnership that is now known as Guillerault-Fargette. Today, Gilles and Sébastien are organically farming 19 hectares of vines, 15 of which are planted with Sauvignon Blanc on the slopes of Crézancy and Bué. With vines in these two villages, the vines have the benefit of being planted on two distinct soils: in Crézancy the famed limestone gravels known as ‘caillottes’, which contributes to the nervy backbone in their Sancerre; and in Bué the soils are a clayey-marl known as ‘terres blanches,’ which provides fruit and structure to the finished wines.


Domaine Guilhem et Jean-Hughes Goisot

Burgundy - Yonne, France

The Goisot family have built a reputation for their constant reflection, and the meticulous work that follows. They possess a remarkable sensitivity to every possible variable that will improve the quality of their wines. One of those is biodynamic agriculture which they adopted with brio a decade ago. The goal is simple: translate the terroir as clearly as possible to their wines. Critical acclaim over the years shows that they have been successful as Goisot’s wines are without question some of the most accomplished in the Auxerrois.


Domaine Rapet

Burgundy - Côte de Beaune, France

Domaine Rapet is base din Pernard-Vergeslesse, perhaps the most beautiful wine village in the Côte d'Or. The domaine’s website makes their aims explicit : “A great wine is obtained from good grapes. Our entire focus centers around the minute and careful work required to tend the vines and soil. It is serious, applied labour…” Domaine Rapet’s red wines are full and supple. They taste great when young, while also having the capacity to improve with age. Their whites, from Pernand Vergelesses and Corton-Charlemagne, are very direct and focused, offering incredibly precise interpretations of their terroirs.


Domaine Equis

Rhône, France

There are few names as synonymous with excellence in the Northern Rhône as Graillot. The Crozes-Hermitage wines from Alain Graillot are among the most revered expressions of Syrah in the region. Since his father’s retirement, Maxime Graillot has taken up reigns at the family domaine, but has also blazed his own trail with Equis and Domaine des Lises. He purchased parcels in Crozes-Hermitage adjacent to the family domaine, and also has parcels in St-Joseph and Cornas. Farming organically in the vineyard and minimally in the cellar, the Syrah wines from Maxime Graillot are brimming with life, plush fruit, effortlessness and charm.