CULTIVATE AUTHENTICITY

A wine promotional agency established in 1996, Le Maître de Chai represents more than 200 wineries, and serves both the Quebec and Ontario markets.

Over the past two decades, we have earned an enviable reputation and have created a world-class portfolio of wineries and winemakers who are considered the elite in their respective regions.

To our clients, be it individual wine lovers or restaurants, we are proud to offer truly exceptional wines. To the wineries we represent, we take equal pride in our ability to communicate their stories. Wether these wine are sold on private import, directly through the SAQ stores, or both, we will find the ideal route to bring these wines to market.

« To excel in this business, one must have, before anything else, a passion for not only wine, but also the people who are behind every bottle. It’s these enduring personal relationships we cultivate with our winemakers, restaurateurs and individual clients that is the ultimate reward. » – Francis Martin, owner of Le Maitre de Chai

Our story began at the end of the 1980’s, when Gilles Martin and Josée Levert, founders of Le Maitre de Chai, travelled all over France searching for wines to stock their personal cellar. Along the way, they discovered not only great wines, but met truly memorable winemakers. Wether or not they realized it at the time, they were laying the foundation of not only a wine agency, but a philosophy of how to run a wine agency. And we operate on the same principle today- that wine is ultimately about people.

Among the pioneers of selling wines on private import in Quebec, Gilles and Josée slowly expanded their portfolio by knocking on the doors of the world’s most respected wineries, adding one new client at a time. This passion for wine and desire to represent only the best was passed on their son Francis, who has been running Le Maitre de Chai since 2010.